Salesforce is an American cloud computing company headquartered in San Francisco, California. It is listed on the New York Stock Exchange with the symbol CRM and is a constituent of the S&P 500 Index.
It provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email alert, Google search, and access to customers’ entitlement and contracts.
Salesforce.com has steadily been transitioning from a best of breed sales force automation (SFA) software as a service (SaaS) provider to an application development platform as a service (PaaS) company. The company’s strategy is to continue its core SFA and CRM software growth while at the same time acquire non-CRM software users with complimentary solutions such as social CRM tools (Chatter, Radian6 and BuddyMedia), platform development tools (Force.com, Heruko, Database.com) and an online ecosystem of integrated third party solutions (AppExchange).