There’s no shortage of data showing just how effective email marketing is: The ROI (return on investment) for email is 122 percent, over four times that of search, display, or social media, according to eMarketer. And, according to McKinsey, email is 40 times better at acquiring new customers as Twitter and Facebook combined. It’s no wonder marketers depend on it.
It should be immediately obvious that there’s no one-size-fits-all email marketing tool. The best tool for you will depend on your budget, the size of your list, whether you require marketing automation, which integrations you require, and much more.
All email marketing software promises the same stuff: modern templates, easy-to-use editors, and reporting tools to help you drive conversions. We took the top 10 for a spin and found out they’re not all the same. We culled the outdated templates in favor of mobile-ready ones with robust A/B testing, easy ways to keep your subscriber list healthy, and automation so you can send great emails in your sleep.
7. Constant Contact
Unlike most newsletter or drip email apps, it’s not all about emails in Constant Contact. Instead, browse through the app’s landing page and you’ll quickly find that events, coupons, surveys, social networks, and other ways you’ll interact with real people are Constant Contact’s focus in addition to emails. There’s the tools to help you stay in contact and make new contacts, all in one place.
No matter which type of business you’re running, Constant Contact is made to help you reach your customers. Then, it’s time to email them. You’ll just pick from pre-made templates, drag-and-drop sections to make your emails look the way you want, type in your content, and click the Spam Check button to see if your email is likely to be flagged as spam by common email apps. Then, you’ll add a subject, select the lists to send the message to, and schedule the email to go out when you want.
Constant Contact isn’t quite as simple to use as some of its competitors, but if you want an app that’ll help you reach contacts wherever they are and tools to promote your business and send emails, it just might be the app for you. It’s far more than just another email app.